Evaluation Question 2

How effective is the combination of your main product and ancillary tasks?

Prior to creating my main task and my ancillary tasks, I knew that I had to make sure that they were all linked in some way by combining all of the tasks effectively. By doing this, it will help my music video's promotion and the band promotion effectively. I also had to consider the differences involved in the music video, digipak and magazine advert, and through this I wanted to build a distinctive house style which could be easily recognised and associated with each piece of my work. I achieved this by numerous things such as: keeping the colour schemes constant, keeping fonts the same, using the same actors in the music video and for my digipak and magazine advert and the way I portrayed my cast outside of the music video for example on the front cover promotion on the digipak.

For my music video and ancillary tasks to be effective it relied on how my target audience reacted and how attracted they were to the the work. This meant that I would have to have a specific target audience for all of my promotions, or a few different target audiences that would find the work appealing.

I began by looking at many different music videos to help my understanding of conveying a narrative and how to exploit the narrative effectively, I applied this to my own music video. My own style for the music video was to convey a "lost and found" style, which included dependency on lighting as I used low key lighting for areas filled with "lost", and high key lighting for areas where there was the "found" element. Along with editing in the music video which helped to covey the story in the "search". Additionally, the photography I used for my digipak and magazine advert showed the narrative effectively.

Low Key Lighting at the beginning of the music video

Showing High Key lighting when the two found each other at the end of the music video.

My magazine advert for the promotion of the music video shares the same image as that on the digipak. The photo is of the two cast members placed back to back from each other to show a separated effect from each other. By doing this it is reiterating the narrative of the music video and puts the focus entirely on what the music video is about.  By having both characters across the three different promotions tells the audience that these two actors are the main focus. The image also highlights the emotions of the characters in there desperation for one another, therefore, I hope that the emotions and feelings created by the two actors in both the music video and ancillary tasks are noticed and the audience take on some similar emotions for the two cast in the music video.

digipak front cover

magazine advert front cover

To maintain some sort of continuity in my project I kept to just two fronts in the ancillary tasks and to maintain a form of recognition. This also means that I can use iconography effectively so that my music video builds a distinct image.

magazine advert font

This font was used on the Digipak back cover when the track list was added. I kept this font for the magazine advert as I felt it was more decorative. 

This font was different to that on the magazine advert due to the drop shadow I used on the text. The drop shadow was used to help the text stand out. 

I also added into both my magazine advert and the digipak a black fading gradient around the edges for added effect but also to make the image appear darkened as the photo suggests that they both still searching for each other. The gradient was added to every panel in the digipak and around the photo on the magazine advert. This helped me maintain a house style that could keep the continuity and recognition across the ancillary tasks. 

I feel that I managed to create an effective brand image for my music video "Way Back Home" through the use of my music video, magazine advert and digipak. I managed to achieve this through suitable developments and using continuity in my promotions.